Sell With Confidence: The Masterclass for Women Who Hate Selling

Whether you’re a coach, creative, service provider, or product-based entrepreneur, this session will change how you see sales—and how your clients respond.

Featuring Fernando Escaffi, CEO of Minted Capital Mortgage + nationally recognized expert in sales psychology + market strategy. With over 20 years of experience and a deep background in NLP, buyer behavior, and communication strategy, Fernando has helped thousands of clients go from skeptical to sold. And now, he’s sharing the exact method he uses to convert first-time buyers into confident investors—tailored specifically for women in business.

What You’ll Learn:

How to decode your market (no matter your niche)

The secret to building trust through teaching—not convincing

Why your language might be costing you sales (and how to fix it)

How to position yourself as a go-to authority without being “pushy”

The exact phrases that turn “just curious” into “where do I pay?”

How to sell with clarity, confidence, and no sleaze

This is for you if...

You’ve got an amazing offer… but no idea how to sell it without feeling weird

You hate sales scripts, fake scarcity, or pretending to be someone you’re not

You’re ready to finally own your value and speak to your people in a way that lands

You want clients to feel confident investing in YOU

Date: August 6, 2025

Time: 6pm-8pm

Location: Ruth's Chris Southpark

6000 Fairview Road

Bring your notebook and leave with a strategy that actually works.

Space is limited — grab your seat now

Fernando Escaffi is the CEO of Minted Capital Mortgage and a seasoned expert in real estate, sales psychology, and strategic communication. With over 20 years of experience in the industry and an MBA in Real Estate Finance & Investments, Fernando brings a blend of field expertise and academic insight. He began his career as a real estate agent specializing in investment properties and has since built a multimillion-dollar mortgage company that serves clients across the U.S. Beyond real estate, Fernando is known for his mastery in neuro-linguistic programming (NLP) and his ability to design sales strategies that convert. He's consulted for large companies, trained sales teams nationwide, and helped countless professionals sharpen their communication and persuasion skills. Whether you're a business owner, real estate agent, or rising entrepreneur — Fernando’s training will challenge the way you think, sell, and lead.